Hybrid Pricing: The Best of Both Worlds
Combining subscriptions with usage-based pricing increases revenue per customer by 38% on average. Here’s how to implement it.
Hybrid pricing pairs a predictable subscription fee with metered usage on top. Customers get a baseline they can budget for, while you capture upside from heavy consumers.
The most common pattern is a base seat fee plus usage: every account pays a platform fee, and additional tokens, API calls, or compute are billed as they happen.
The hard part has never been the pricing — it is the plumbing. Hybrid models require one system that can prorate a subscription and meter usage simultaneously, then reconcile both into a single invoice.
With Orvlin, hybrid is a configuration, not a project. Define your base plan and your metered add-ons, and the engine handles proration, thresholds, and a unified customer portal.
Frequently asked questions
What is hybrid pricing?
Hybrid pricing combines a recurring subscription fee with metered usage billed on top, giving customers a predictable base plus pay-for-what-you-use upside.
Why use hybrid pricing?
It captures more revenue from heavy users while keeping a budgetable baseline for lighter customers, which typically improves net revenue retention.